Since 2000, Pantone, a global color specialist, has selected and announced
the “Color of the Year” every year, reflecting the spirit of the times.
In 2023, Pantone selected the dynamic ‘Viva Magenta’ as the color to overcome
the unstable situation of the era in the prolonged pandemic and sluggish economy.
‘Viva Magenta’ is a combination of magenta, which means crimson, and ‘Viva’, which means hurray.
Pantone explained, “Viva Magenta, which balances warm and cool, is suitable for irregular times,”
and “is courageous, fearless, and an ambitious color that creates new narratives.” Laurie Pressman,
Vice President of Pantone Research, said, “As the world tries to bounce back from the uncertainty
that the COVID-19 pandemic has swept through, Viva Magenta represents reassurance, trust and connection.”
Viva Magenta Beauty Cosmetics
The colors selected by Pantone affect each field, such as fashion, beauty, interior, and home appliances, every year.
This year, without fail, the beauty industry also released cosmetics using Viva Magenta.
Various color makeup products including lip, cheek, and eye makeup using crimson-red Viva Magenta have been released.
Why don’t you use Viva Magenta’s makeup products that infuses vitality and energy?
Recently, as the mandatory lifting of indoor masks has been lifted, interest in color makeup is increasing.
This spring, make trendy colors more trendy with makeup and styling using Viva Magenta!
