Develop the Formula
Behind Your Next
Beauty Product
From concept to sample review, define your
product’s texture, ingredient direction and sensory feel.
Refine the formula around a clear brief and practical feedback.
01 PRODUCT BRIEF
Start with the product you want to create
A useful brief explains who will use the product, how it should feel, which ingredients or claims
matter, where it will be sold and what commercial limits the project must meet.
PRODUCT CONCEPT
02
FORMULA PREFERENCES
Desired texture, finish, fragrance direction, preferred ingredients and exclusions.
03
COMMERCIAL CONTEXT
Target market, positioning, packaging concept,
expected volume and desired timing.
FROM BRIEF TO SAMPLE
See the concept take shape
Samples make texture, appearance
and application easier to assess
before the next refinement.
02 DEVELOPMENT PROCESS
How formula development works
SHARE YOUR BRIEF
Describe the product, target market, texture, priority ingredients and constraints. Include reference products if available.
DEFINE THE DIRECTION
Review possible texture and ingredient directions, plus technical questions that could affect development.
REVIEW AN INITIAL SAMPLE
Assess appearance, application, absorption, scent and overall fit with your product concept.
CONSOLIDATE AND REFINE
Send one prioritized feedback list.
Agree on feasible adjustments and the scope of the next sample.
PLAN THE NEXT STAGE
Discuss packaging fit, testing, documentation, production planning and target market requirements.
What can be customized
The degree of customization depends on the product type, ingredient availability,
packaging and technical requirements.
TEXTURE AND FORMAT
Gel, cream, lotion, serum, balm or another suitable format.
INGREDIENT DIRECTION
Preferred actives and supporting ingredients, subject to feasibility.
SENSORY PROFILE
Viscosity, spread, absorption, finish, scent and appearance.
PACKAGING FIT
Dispensing format and formula compatibility considerations.
Specific ingredient levels, claims, test results and packaging choices require a project feasibility review.
Make sample feedback actionable
Clear feedback helps development move forward. Describe where a texture feels heavy, when the sensation appears and which finish you want. Prioritize essential changes.
What works and should be preserved
What should change: spread, absorption, scent, color or finish
How the next sample will be judged
Who provides one consolidated approval
05 INQUIRY PREPARATION
What to prepare before you contact us
Product category and intended use
Target customer and destination market
Desired texture, finish, scent and references
Priority ingredients, exclusions and intended claims
Packaging preference, expected volume and launch date
Existing formula, specification or sample if available
Frequently asked questions
Yes. You can share a reference product to help us understand your preferred texture, finish, scent and application experience. We use it as a starting point to discuss a formula direction suited to your brand, rather than promise an exact match.
Development time varies depending on formula complexity, ingredient sourcing, sample revisions and testing needs. We provide an estimated schedule after reviewing your brief and update it as the project progresses.
BRING US YOUR PRODUCT BRIEF
Let’s define your formula direction.
Share your market, preferred texture, ingredient direction and reference products.
